Brand identity
Logo, visual system and guidelines your team can use from day one.
Fig. 01 — L/A
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000%Brands that stand out.
Packaging that survives the factory.
Brand & packaging · Melbourne
Marolio
Marolio × Disney
Brand & packaging design
Designer from Buenos Aires, based in Melbourne. Six years building brands and packs for mass-market products and official licences — from the first sketch to the file that goes to press.
StrategyLogoVisual systemPackagingLabelsMockupsPre-pressPrint follow-up
MarolioFMCG
MoltoFMCG
Big LifeStationery & homeware
Disney · MarvelLicensed products
AFALicensed products
GarfieldLicensed products
Cavas San JuliánWine
Laboratorio DeloryBrand identity
Selected work
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01/06
000%
Services
What I do
S—01
S—02
Packaging & labels
Packs and labels designed to win on the shelf, with recyclable materials in mind.
S—03
Mockups & e-commerce
Realistic mockups and product visuals for your online store and social media, before anything is printed.
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Print-ready files
Dielines, colour set-up and pre-press files your printer can run the first time.
Process — 100% remote
01
Brief & call
A short questionnaire and a video call to understand your product, audience and market.
02
Concepts
Two creative directions, shown in mockups so you can picture them on the shelf.
03
Development
We refine the chosen direction and roll it out across your brand and packs.
04
Final files
Print-ready artwork set up to your printer's specs, plus every logo file and guide you need.
About
I'm Lucas, a brand and packaging designer born in Buenos Aires and based in Melbourne.
For six years I designed for mass-market brands like Marolio and Molto, and for products under Disney, Marvel, AFA and Garfield licences. That taught me how a design behaves on tin, glass, plastic and paper, and how to hand over files a factory can trust.
I travel a lot, so I work 100% remotely with brands in Australia, Latin America and anywhere else, in English and Spanish.
6Years in FMCG
4Licences
EN/ESLanguages
Lab.
Coming soon
A space for my rhetorical posters: visual metaphors, paradoxes and ideas condensed into one image.
Questions
Can we work together if you're not in my city?
Yes. Everything runs remotely: video calls, shared boards and PDF proofs. Your printer sends the proofs, and you approve the physical sample where you are.
How much does a project cost?
Every project is quoted on its scope: how many products, sizes and pieces you need. Send me a short brief and I'll reply with a quote and a timeline.
What do I get at the end?
Your logo in every format, brand guidelines, and print-ready artwork set up to your printer's specs.
Can you work with my printer?
Yes. I set up files to their specs and review the proofs with you before anything goes to press.
Do you work in Spanish?
Yes, in English and Spanish.
Contact
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Have a project?
acostalucas1515@gmail.com- +54 9 11 5864 4258
- Call or text (Australia)
- +61 429 493 247
- @lucasacosta.creative ↗
- Behance
- lucasacosta1 ↗
I usually reply within one business day, Melbourne time.